We are offering for free the postage-stamp sized box in the upper-right of our webpage, for advertising scientific conferences relevant to the topics on The Astronomer’s Telegram. This space offers your conference increased visibility in the astronomical community, to inform potential contributors.
To use this space, you must:
- be on the Scientific Organizing Committee of the conference.
- provide either text (140 characters or fewer) or a static gif or jpeg (no larger than 135 pixels wide by 90 pixels high).
- Text/image must contain conference title and conference dates.
- provide a link to the relevant webpage for the conference
- suggest a start and end date for the advertisement to run (see below, regarding “exclusive weeks”).
The color scheme of the image should not dramatically clash with the webpage.
Interested parties should send the above listed information to the Editor-in-Chief, Robert Rutledge (firstname.lastname@example.org).
Regarding the audience: In a typical month, astronomerstelegram.org receives approximately 17,000 visits; 12,000 unique visitors, of whom 2,500 return multiple times over the month. In order of decreasing frequency, the top ten countries from which our visitors hail are the USA, Japan, UK, Germany, Italy, Canada, Spain, France, Russia, Australia (followed by Netherlands, India and Taiwan).
Advertisements may be accepted or rejected, run for the full requested period or part of the requested period, at the discretion of the Editors. At present, our display policy is “least seen”: when more than one ad is active, the ad which will be displayed will be the one which has been “least seen” over the total lifetime of its campaign. When there are multiple ads which have the same number of impressions, the different ads are cycled.
In addition, we offer up to two “exclusive weeks” to those who request them, during which the ad will be displayed to 100% of visitors; these can be, for example, the week before the registration deadline, or week before the abstract deadline.
Three examples of results:
- Nuclear Astrophysics Town Hall meeting, held by the MSU Cyclotron in Detroit Michigan, October 9-10, 2012. The campaign ran one month (Sept 18-Oct 10), was seen by 7,700 unique visitors, on 10,800 visits, with an average of 3-4 views per visit, creating increased visibility and community awareness for the ad. 1500 visitors saw the ad during 5 or more visits. One hundred visitors clicked through the ad to the conference website.
- Fifty Years of Quasars, held by the Caltech Astronomy department Sept 9-10 2013. The campaign ran for 2.5 months (June 20-Sept 10 2013), was seen by 11,600 unique visitors on 17,400 visits, with an average of 3 views per visit, creating increased visibility and community awareness for the ad. 2700 visitors saw the ad during 5 or more visits. 450 visitors clicked through the ad to the conference website.
- The Structure and Signals of Neutron Stars, (to be held 24-28 March 2014), ran 2.5 months, Oct 1-Dec 12 2013. The ad was seen by 19,900 unique visitors; on 28,000 visits, with an average of 3 displays per visit, creating increased visibility and community awareness for the ad. 3,500 visitors viewed the ad during 5 or more visits. 360 visitors clicked through the ad to the conference website.